New hologram technology is being used to educate international travellers about the importance of biosecurity.

The prototype hologram greets visitors at Auckland International Airport by giving them a 3D display of biosecurity risk items and explains why we don’t want them in New Zealand.

The display has been initiated by the Ministry for Primary Industries (MPI) and will show prohibited items, initially focussing on fruit carried inside luggage. It then follows a hitchhiking fruit fly and the potential damage that it could do to an orchard and the fruit industry. Mounted atop a purpose-built unit, the display doubles as a bin where visitors can ditch any biosecurity hazards they might still have on them.

Watch a short video of the hologram in action.