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Kiwifruit's most unwanted

Kiwifruit's most unwanted

There are eight organisms identified as the biggest biosecurity threat to New Zealand's kiwifruit industry.

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 Kiwifruit's most unwanted

Kiwifruit's most unwanted

Fruit flies

Fruit flies are the kiwifruit industry's most unwanted biosecurity threat. Any incursion can severely impact where we sell our fruit. The high risk period for fruit flies is September to June.

The Queensland Fruit Fly (QFF), native to Australia (our closest neighbour), is considered to be the greatest threat and has the most market impacts.

The financial impact of a fruit fly incursion in Te Puke to New Zealand’s kiwifruit industry is estimated to be between $200 million and $695 million. A Kiwifruit Journal article summarises the financial impacts of different incursion scenarios based on previous fruit fly incursions in New Zealand and overseas and economic modelling by Underwood (2023).

Threat Levels
Likelihood of entry
High
Likelihood of establishment
Medium
Production impacts
Medium
Market access impacts
High

Pest ranking based on the KVH risk matrix

View risk matrix

KVH has developed a guide for growers that details the likely sequence of events if a fruit fly response was to occur in a kiwifruit growing region.

Plant & Food Research have been granted permission to import sterile QFF into a New Zealand containment facility to develop new attractants for female and male flies.

This long-term project will determine what the flies can smell and whether the odours can be used to improve the sensitivity of traps or increase the numbers of flies lured in. Three approaches are being used; odours based on host fruit, sex pheromones and bacteria.

This research is part of a larger collaborative approach with Australian organisations to manage and eradicate QFF populations. 

Supporting this is a Sterile Insect Technique (SIT) facility that can produce 50 million sterile QFF per week as an eradication tool for release in Australia or New Zealand should an established population ever become large enough for this to be required. Read more about the project here.

KVH supports these research activities as an integral component of our readiness activities for the industry’s most unwanted biosecurity threat.


Further fruit fly resources

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LATEST NEWS

04 Jun 2026

See you at Fieldays

We look forward to seeing you at Mystery Creek next week. We’ll be in the Zespri stand at Site F49 (our usual spot) connecting with growers and taking part in midday presentations each day. Gates are open - and we’re on-site - daily from Wednesday to Friday, 8.00am to 5.00pm. For more information and to purchase tickets, visit the Fieldays website.

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04 Jun 2026

Busy summer protecting the frontline

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04 Jun 2026

Biosecurity top priority 16 years straight

Biosecurity has again been ranked the number one priority for agribusiness leaders, holding its top spot for the 16th consecutive year – and achieving its highest score since 2018. The 2026 Agribusiness Agenda goes further than previous years, positioning biosecurity as a “foundational pillar of sector resilience”. Recent responses to incursions such as avian influenza and the Yellow-legged hornet show what can be achieved through strong collaboration between industry and government. However, the report warns against overconfidence. Biosecurity risks are increasing and changing, driven by factors like climate change and global connectivity. At the same time, many export sectors rely on monocultures - increasing the potential impact of a single incursion. A key message this year is the need to move from relying on past responses to actively preparing for future threats, including targeting effort based on real risk (not a one-size-fits-all approach); using data and analytics to guide decisions; and ensuring systems evolve with changing threats. For the kiwifruit industry, the report themes are a real reminder that biosecurity is central to long-term resilience, requiring effort and commitment from all. KVH’s work, from preparedness and surveillance to practical grower guidance, directly supports the direction set out in this year’s Agenda. View the biosecurity page from the report here, or see the full report on the KPMG website here.

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