New Zealand’s border biosecurity campaign is reaching further afield, with targeted ads now running in the UK and soon in the US.

The campaign reminds travellers that it only takes one risk item to do serious harm to New Zealand. It aims to get travellers thinking about biosecurity before they even pack – especially high-risk items for our industry like soiled boots, and food.

In the UK, digital ads are now playing in the major airports of London, Manchester, and Birmingham, as well as online for people searching for travel to New Zealand. Advertising in the US will begin shortly and the campaign will then expand to China and India.

Know someone visiting from overseas or visiting our orchards? KVH also has a specially designed poster for best biosecurity practice and what to expect at border control.