Working across the country to tell our biosecurity story

Last week KVH took part in a gathering of communications staff from across the biosecurity system who have set up a Biosecurity Communication Network (BCN) to make sure there is a national, system-wide approach for clearly and collaboratively sharing information.

By combining forces and working together this group will help share with the public, businesses, and media, stories from our industries about the biosecurity work we are doing and how everyone can play a part in protecting our livelihood, our lifestyle, our economy and unique environment. This will mean more people and organisations will learn and know about biosecurity risks, what they can do and why it is their responsibility.

Around 50 communicators attended the event from primary industries, regional councils, Maori, tourism, research organisations, government agencies, and universities. With KVH and Zespri representing the kiwifruit industry on this national group our work will be magnified, and we can influence the information and stories that are told about the kiwifruit industry’s biosecurity initiatives.

KVH, NZKGI, Zespri and post-harvest representatives also have an industry communications group in place that regularly meet to share key information about biosecurity, key messages, and response plans for pest and disease threats.